The Brief.
We meet. We discuss your project. MADLORD will obtain detailed information on the story behind your project – the objectives and vision, the status of your production, your competition, your brand guidelines.
MADLORD will determine the scope of your project: the number of assets, the total length of required audio, the genre of music and SFX, music example references, project milestones, etc. Then, MADLORD will prepare a formal proposal for you to evaluate, tailored to your objectives and budget.
The Plan.
You’ve engaged MADLORD. The project commences. And before the chaos of creativity can be harnessed, MADLORD plans your project in forensic detail. Applying some of the most robust and reliable tools and methodologies on Earth for project management. These include JIRA® for issues and project tracking, AGILE working methodology, and Atlassian® Confluence® for our knowledge base and project collaboration platform.
MADLORD will become fully immersed in your style guidelines and sonic branding, fully assimilating your brand before a single note of music is composed. Planning and order are paramount. As such, these concepts form the foundation of every MADLORD project.
The Production.
MADLORD will create a minimal set of benchmark sounds that will set the stylistic foundation for the project. Sounds and music drafts will then be presented to you, and refined, to confirm the direction.
Once the direction is confirmed, MADLORD will create advanced drafts for all sound assets, enabling you to test them on your product and get a feel for the finished result. MADLORD then fine tunes to achieve the perfect fit.
The Art.
MADLORD now turns drafts into works of art. Mixing and mastering is performed, using the very best modern and vintage audio tools that the industry has to offer, and delivering our best work to date.
At this point all mastered sounds are implemented in your product and working as expected. If you need further fine tuning or additional sounds assets, MADLORD will oblige. Once you are completely satisfied we can close the project.
The Closure.
Now, MADLORD documents the lessons learned from the project, draws conclusions, improves procedures, updates sound databases and calculates several production ratios for statistics and control. MADLORD then decides what should be improved for the next project, backing everything up.
The ritual is complete.
Testimonials
MADLORD works with some of the industry’s most high-profile brands and projects:
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